It's lifestyles of the rich and famous for the digital age.
Facebook's new Mentions app for iOS is only on offer for celebrities and brands (a.k.a verified accounts), letting them "discover and join conversations" happening on the social network.
Actors, athletes, musicians and other influencers can peak what's being said about them and other high-profile peeps, jumping in to defend their honor, give their take on current events, or whatever saying whatever else they want to say.
So fancy
What's more, Mentions acts as a sort of living timeline for their jet-setting ways, letting them upload pics, videos and hold live Q&As with the masses.
Finally, Mentions provides a stream of trending topics so Justin Timberlake and other busy famous types can see what's hot and decide whether they deign it worth a mention, or not.
It's really a way for public figures to manage their interactions, a Facebook product manager told Variety, but also clearly a move to help Facebook court celebrities who prefer Twitter's easy management.
Facebook figures show celebs who tested Mentions posted twice as much contact a day as before using the app, plus interacted with other famous people twice as much as they did previously, but that could be a result of the app's bright-and-shininess and not necessarily because of usefulness. We'll just have to see if Mentions has more lasting power than Rebecca Black.
- You don't need to be famous to check out our iPhone 6 rumor round up
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