HTC Chief Marketing Officer Ben Ho and President of Engineering and Operations Fred Liu have resigned from the company, according to reports. The resignations come amidst 11 consecutive quarters of revenue decline at the Taiwanese smartphone manufacturer.
HTC founder Cher Wang will replace Ho as Chief Marketing Officer. Ho joined the company in January 2013. Ho told The Wall Street Journal he is on a sabbatical leave for an undisclosed period, and declined to say he has resigned. However, numerous outlets, including Bloomberg, which broke the story, claim Ho has resigned. He is HTC's third CMO to leave the position in the past two years.
Liu will be assigned to oversee manufacturing and sales services. His previous responsibilities will be split between Chief Financial Officer Chialin Chang and Chief Engineering Officer David Chen.
What happened?
Earlier this month, HTC announced a return to profits, following a run of three straight quarters where it lost money, despite making some of the best smartphones on the market. Thanks to the success of HTC One M8 sales the firm made $75.5m (around £44m, AU$80.7) in the three months leading up to June 30, an increase of 80% compared with last year.
However, revenue still declined from the past year, and Wang has outwardly criticized the company's marketing efforts. Things had gotten so rocky at HTC that an impending Lenovo buyout was rumored late last year.
The company plans to launch a wearable device by the end of the year. Competitors LG, Sony and Samsung have already demoed their own devices to critical success.
HTC did not immediately return a request for comment.
Via Bloomberg
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