![Paddle](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uJQZEAvUPE7_20Lz5j_S9JhXDfRq0IjW6y00x06NfffQGCOGrLVklw8kQhZocoT_KiJKOFxKql=s0-d)
It’s definitely not the sexiest platform play in tech town but b2b startup Paddle thinks it’s found an underserved niche — selling a SaaS ecommerce service to scaling SaaS startups seeking to offload the headache of administering international sales so they can focus on building core product.
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