We already know Google's planning a major event for October 4, but we don't know exactly what they're going to announce. There's obviously going to be new phones, probably Pixel branded, but the latest rumors point to additional products being announced during the event.
The Chromecast Ultra is rumored to be Google's follow up to the wildly successful Chromecast and Chromecast Audio, according to two unnamed sources speaking with Android Police. The Chromecast Ultra will allegedly bring 4K and HDR to the streaming media device, but it'll cost double what the Chromecast currently costs.
At $69, the Chromecast Ultra definitely seems like less of a value, but if you think about what other devices support 4K and HDR streaming, it's actually not a bad price. For example, both the Xbox One S and PlayStation 4 Pro support 4K and HDR but you'll have to shell out $400 for each console. The Nvidia Shield also supports 4K and HDR content but it costs $199. Now $69 doesn't sound too unreasonable.
Google will most likely keep selling the $35 1080p Chromecast as not everyone has a 4K television just yet. How the Chromecast Ultra will stack up against cheap Android TV boxes like the Xiaomi Mi Box remains to be seen.
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