![Ometria Founders 1](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uANDb1MqGMvPMAA5vN6ANKPh-ZN5ejeVXKCGLGK_4bIeEC0daDvkiOPnNAdEn6UYm-uxQjFQLftQ=s0-d)
Ometria launched in 2013 with a mission to help online retailers make better use of data, and, in turn, compete harder with the likes of Amazon and more data-driven players in the market. But more data insights alone doesn’t equate to more effective marketing if you don’t take the appropriate action on a per-customer basis. That proved a stumbling block for some of…
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