Apple Music is already struggling to keep users, survey finds

A new survey suggests that Apple maybe struggling to keep Apple Music subscribers after their free trials end.

According to the survey, which was conducted by music industry research company MusicWatch, 61% of trial users have already turned off their subscription auto-renewal, while 48% of Apple Music users have stopped using it altogether.

Meanwhile, only 30% of users are listening in to Beats 1 radio.

Of course, it should be noted that the survey consists of only 5,000 US users, which is rather a small sampling of the 11 million users reportedly signed up for the music streaming service.

The good news

While the survey does indicate that at least 64% of Apple Music users are likely to continue their subscription after the free trial period ends, it is still rather a low percentage given the competition it faces from long-established streaming services like Spotify.

There are some good numbers for Apple's offering, especially in terms of Spotify, as 28% of Apple Music users are also Spotify Premium subscribers.

In terms of free services, however, the survey says only 11 percent of Spotify Free users and 6 percent of Pandora users also use Apple Music.

But there's apparently 23% of iOS users that are still unaware Apple Music, which does give room for Apple to first educate these users and try to sell the music streaming service to them.

Still, Apple Music is coming in to a saturated market, and with it having launched only two months ago, we'll have to wait a bit longer to see how it ends up stacking against the competition.

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