Atlassian’s HipChat and Stride to be discontinued, with Slack buying up the IP

HipChat, the workplace chat app that held the throne before Slack was Slack, is being discontinued. Also being discontinued is Atlassian’s own would-be HipChat replacement, Stride.

News of the discontinuation comes first not from Atlassian, but instead from a somewhat surprising source: Slack CEO Stewart Butterfield. In a series of tweets, Butterfield says that Slack is purchasing the IP for both products to “better support those users who choose to migrate” to its platform.

Butterfield also notes that Atlassian will be making a “small but symbolically important investment” in Slack — likely a good move, given that rumors of a Slack IPO have been swirling (though Butterfield says it won’t happen this year). Getting a pre-IPO investment into Slack might end up paying off for Atlassian better than trying to continue competing.

The deal we’re announcing today with Atlassian is pretty amazing. Indeed, I tried to fit it all in one (280 character) tweet but I just couldn’t do it. So, I’ll lay it out in a few. But first, I wanted to thank Scott, Mike, Jay and the team: incredible to work with you.

— Stewart Butterfield (@stewart) July 26, 2018

Details: • Atlassian is discontinuing Hipchat/Stride • Slack is purchasing the IP to better support those users who choose to migrate • We’re both working closely together to make sure that’s as simple and painless a process as possible …

— Stewart Butterfield (@stewart) July 26, 2018

Atlassian VP of Product Management, Joff Redfern, confirmed the news in a blog post, calling it the “best way forward” for its existing customers. It’s about as real of an example of “if you can’t beat ’em, join ’em” as you can get; even Atlassian’s own employees will be moved over to using Slack.

According to an FAQ about the change, Stride and HipChat’s last day will be February 15th, 2019 — or a bit shy of seven months from the date of the announcement. So if you’re a customer on either one of those platforms, you’ve got time to figure things out.

It doesn’t sound like any of Atlassian’s other products will be affected here; Bitbucket, Jira, etc. will carry on, with only the company’s real-time communications platforms being shuttered.

Hipchat was launched in beta form back in 2009, long before Slack’s debut in 2013. It mostly ruled its space in the time in between, leading Atlassian to acquire it in March of 2012. Slack quickly outgrew it in popularity though, for myriad reasons — be it a bigger suite of third-party integrations, a better reputation for uptime, or… well, better marketing. By September of 2017, Atlassian overhauled its chat platform and rebranded it as as “Stride”, but it was never able to quite catch up with Slack’s momentum.

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