RNTS, the Netherlands-based parent company of Fyber (formerly known as SponsorPay) and Heyzap, continues its run of ad tech acquisitions. Today the company announced that it has acquired Inneractive, an Israeli-based real-time bidding and mobile ad exchange, for $46 million in cash, plus up to $26 million in earn-outs and retention payments, with the deal expected to complete in Q2. This is… Read More http://ift.tt/21FB6bc
Thursday 3 March 2016
RNTS buys Inneractive for up to $72M as ad tech consolidation continues
RNTS, the Netherlands-based parent company of Fyber (formerly known as SponsorPay) and Heyzap, continues its run of ad tech acquisitions. Today the company announced that it has acquired Inneractive, an Israeli-based real-time bidding and mobile ad exchange, for $46 million in cash, plus up to $26 million in earn-outs and retention payments, with the deal expected to complete in Q2. This is… Read More http://ift.tt/21FB6bc
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