$100M Bitstrips acquisition makes sense now that Snapchat has stickers

 It didn’t quite add up when Fortune broke the news last week that Snapchat would spend a $100 million to acquire Bitstrips, the maker of personalized avatar stickers called Bitmoji. Snapchat didn’t have anywhere to put them. But today, Snapchat launched “Chat 2.0”, a huge product update that includes the ability to send over 200 stickers to friends. Now it’s… Read More

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