On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged with SupersonicAds, a mobile ad company specialising in in-game and in-app ads. The deal will create one large mobile ad player, covering 1 billion monthly users and expected to generate $450… Read More http://ift.tt/1Fzj0YF
Thursday 10 September 2015
IronSource Merges With Supersonic In Mobile Ad Consolidation Play
On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged with SupersonicAds, a mobile ad company specialising in in-game and in-app ads. The deal will create one large mobile ad player, covering 1 billion monthly users and expected to generate $450… Read More http://ift.tt/1Fzj0YF
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