Apparently, telecom operators are sitting on a huge amount of unique customer data that could provide much-needed revenue by being packaged up and sold to mobile advertisers and content providers to help them better target users. Or so says Zeotap, a startup that provides technology to enable telcos and marketers to unlock this potential treasure trove of user data. Read More http://ift.tt/1IJMSq6
Tuesday, 4 August 2015
Berlin’s Zeotap Raises $6.4M To Let Telcos Sell Customer Data To Mobile Advertisers
Apparently, telecom operators are sitting on a huge amount of unique customer data that could provide much-needed revenue by being packaged up and sold to mobile advertisers and content providers to help them better target users. Or so says Zeotap, a startup that provides technology to enable telcos and marketers to unlock this potential treasure trove of user data. Read More http://ift.tt/1IJMSq6
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