Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

Every Page on Facebook wants everything they post shown to every follower. But people only read a limited amount of News Feed per day. There simply isn't room for everything, and the competition for feed space is intensifying. The number of Page Likes of the typical Facebook user grew more than 50% last year - a new stat that came from a 45-minute interview I did with Facebook's head of News Feed. Read More