Wednesday, 30 April 2014

Like or dislike, Facebook announces 'Audience Network' mobile ad system

Like or dislike, Facebook announces 'Audience Network' mobile ad system

During Facebook's F8 developer conference, Deb Liu, product marketer for Facebook announced that the new mobile ad network: the "Audience Network" will be rolling out in the coming months.


The Audience Network is a tool for devs that allows Facebook to help with selling and targeting ads, payment and measuring engagement.


So far, 60% of the company's revenue comes from mobile ads and $3b (£1.7b, AU$3.2b) of Facebook's transactions come from ads alone.


The social network has dabbled with various ad platforms before and tested a newer version of the ad network earlier this year but it looks like the Audience Network is the final step and is ready for developers, meaning Facebook users will start seeing more ads in their mobile feeds soon.


Facebook


Ads all day, every day


Liu noted that the best way to engage Facebook users involves "ads that are integrated, not disruptive."


With Facebook's "world class targeting system" also in play, it's likely you won't see ads that aren't relevant to you. Similar to how Instagram's photo ads work, Facebook's system may actually not be too intrusive despite being displayed front and center in the news feed.


You can also look forward to the three different types of ad formats showing up on Facebook mobile: banner, interstitial and native.


Facebook ads


If more ads will just make you angry, at least Facebook is coming out with a new way to login and new mobile functions like the ability to (finally) like something on a mobile device.

















Canonical confirms it's no longer hot on Ubuntu for Android

Canonical confirms it's no longer hot on Ubuntu for Android

Ubuntu for Android was an ambitious project, but now it's all but over, Canonical has confirmed.


Following reports that Ubuntu for Android isn't "in active development" anymore the Ubuntu maker sent a statement to Android Authority confirming as much.


This rumor initiated when Canonical designer Matthew Paul Thomas posted a bug report, since taken down, on launchpad. It read, according to OMG Ubuntu:


"[The website] describes Ubuntu for Android as "the must-have feature for late-2012 high-end Android phones. Ubuntu for Android is no longer in development, so this page should be retired, along with [the features section]."


From the maker's mouth


Canonical's own statement says the company still believes that Ubuntu for Android was "a great product concept and that consumers would welcome the feature," but "to take the development further requires a launch partner in order to make the necessary modifications on the Android side."


"We are currently not in concrete discussions with launch partners, but we are still very much open to such a partnership," the statement continues. "We are focused on Ubuntu for Phones at the moment, therefore we are not actively pushing for Ubuntu for Android.


"However, if a prospective partner steps forward, we are very much open to launching Ubuntu for Android."


Everybody needs somebody


Introduced in 2012, Ubuntu for Android sought to make high-end Android handsets into hybrid devices that would transform into full-fledged Ubuntu desktop computers when plugged into a monitor.


It worked in part because Ubuntu and Android are both Linux-based operating systems, but it never caught on, apparently in part thanks to a lack of interested parties on the Android side of things.


With Canonical focusing on Ubuntu for Phones, it may be a very long time before we see another hybrid Android/Ubuntu effort - if ever.

















Facebook’s Stock Picks Up Momentum After Announcing Its Mobile Ad Network

On the back of an analyst upgrade based on optimism about the future of its ad products, Facebook today picked up nearly 2.5 percent in the public markets. After starting the day at a deficit, Facebook has picked up momentum as its f8 developer conference announced several new products, including the Facebook Audience Network (FAN). Read More


Google debuts standalone mobile apps for Docs, Sheets

Google debuts standalone mobile apps for Docs, Sheets

Microsoft recently upped the ante for mobile productivity with the debut of Office for iPad, and today Google is responding with a pair of its own apps for editing and creating documents or spreadsheets from virtually anywhere.


The Google Official Blog today announced the release of Google Docs and Google Sheets, a pair of free standalone mobile apps for Android and iOS which allow smartphone and tablet users to stay productive while on the go.


Now available from Google Play [Docs] [Sheets] or the App Store [Docs] [Sheets], the free Sheets and Docs apps allow owners of mobile devices to find, edit and create files stored on the search giant's Google Drive service.


Best of all, Google has baked offline support into each app, allowing not only viewing but also creation or editing of documents and spreadsheets even when an internet connection isn't available.


Presentations incoming


Over the next few days, Google will prompt Drive users to download the new Docs and Sheets apps whenever they create or edit files, although the Drive app itself can still be used to view and organize documents and spreadsheets.


The standalone Docs and Sheets apps also make it easy to find recently edited files, presenting them again at launch to cut down on the amount of time needed to scroll and search for them.


Google also hasn't forgotten about its own cloud-based presentation software, promising that a standalone app for Slides will be "coming soon," without elaborating on how soon it might arrive.


The launch of dedicated Docs, Sheets and Slides apps will certainly be viewed as a shot across Microsoft's bow, given the Windows maker's recent Office for iPad apps require a paid Office 365 subscription to do anything more than view existing files.



  • Find out the best tablet to use with your new Google Docs and Sheets apps!
















Google debuts standalone mobile apps for Docs, Sheets

Google debuts standalone mobile apps for Docs, Sheets

Microsoft recently upped the ante for mobile productivity with the debut of Office for iPad, and today Google is responding with a pair of its own apps for editing and creating documents or spreadsheets from virtually anywhere.


The Google Official Blog today announced the release of Google Docs and Google Sheets, a pair of free standalone mobile apps for Android and iOS which allow smartphone and tablet users to stay productive while on the go.


Now available from Google Play [Docs] [Sheets] or the App Store [Docs] [Sheets], the free Sheets and Docs apps allow owners of mobile devices to find, edit and create files stored on the search giant's Google Drive service.


Best of all, Google has baked offline support into each app, allowing not only viewing but also creation or editing of documents and spreadsheets even when an internet connection isn't available.


Presentations incoming


Over the next few days, Google will prompt Drive users to download the new Docs and Sheets apps whenever they create or edit files, although the Drive app itself can still be used to view and organize documents and spreadsheets.


The standalone Docs and Sheets apps also make it easy to find recently edited files, presenting them again at launch to cut down on the amount of time needed to scroll and search for them.


Google also hasn't forgotten about its own cloud-based presentation software, promising that a standalone app for Slides will be "coming soon," without elaborating on how soon it might arrive.


The launch of dedicated Docs, Sheets and Slides apps will certainly be viewed as a shot across Microsoft's bow, given the Windows maker's recent Office for iPad apps require a paid Office 365 subscription to do anything more than view existing files.



  • Find out the best tablet to use with your new Google Docs and Sheets apps!
















Facebook unveils new functionality for mobile apps at F8

Facebook unveils new functionality for mobile apps at F8

Facebook had more than a few surprises for the web during today's F8 conference held in San Francisco. Three in particular are going to add recognizable Facebook-friendly functionality to many of your favorite apps.


The first, called "send to mobile," will allow developers to connect users who frequent the web version of their app to the reciprocal mobile app.


That sounds tricky, but hear me out. Say someone goes to Pandora.com to listen to the latest tunes. Once there they'll be notified about the availability of Pandora's mobile app that they may – or in most cases may not – have heard about before.


Click the button and a notification will pop up on their phone with a link to the app's page on the iTunes or Google Play storefront. Viola! No more scouring the app store for your favorite desktop app.


Mobile Like


"Mobile like" is a bit easier to comprehend.


In addition to sharing content like you've done in the past, you'll now be able to like app content to quickly and easily share your day-to-day activity. Using Flipboard and read something cool? All you need to do is click the like button and all your friends will know how passionate you are about whatever it is you're reading.


Unfortunately this technology's still in beta, but according to Ime Archibong, Director of Product Partnerships at Facebook, you should start seeing mobile like functionality popping up in your apps over the coming weeks.


Message Dialog


There's always been a problem with Facebook's share function. Sometimes you just don't want every one of your high school classmates to see how much you dig TaySwift's new single.


But maybe you know another member of the guilty pleasure club and you think they'd like to give it a listen. All you need to do is click Facebook's new built-in messenger tool and you'll be able to send mobile content directly to your country-loving buddy.


It's interesting technology and should help extend Facebook's reach in the mobile app sector...not that they needed it.
















In depth: Watch Dogs joins second screen revolution, could be best companion app yet

In depth: Watch Dogs joins second screen revolution, could be best companion app yet

There's a growing list of video games out there involving second screen play on tablets and mobile phones but so far, they seem a bit limited in terms of actual multiplayer participation.


Sure you can check your stats in comparison to friends and play mini-games (which aren't that great sometimes), but so far, you can rarely play with other people.


Battlefield 4's Commander Mode comes the closest to letting you play real time and in-game on a mobile device, but even then, you're mostly assisting and dropping in missile strikes - which is still fun but remains slightly removed from the other players. After all, how often do you hear "the Commander is online" during matches?


Ubisoft has created an app that allows a little more connectivity to the people on your friends list and lets you really challenge them when you're away from a console or PC. With the rise of second screen gaming, Watch Dogs is showing that companion apps can be less about checking stats and more about actual mobile multiplayer gameplay.


Joining the chaos


The multiplayer experience of Watch Dogs, and the gameplay itself, promises to be more next-gen than any other open world game out there - and it may or it may not be to you, but the game is definitely taking a few leaps and bounds to make multiplayer as seamless as possible.


Watch Dogs lead gameplay programmer, David Therriault explained that the cross-platform play is basically "part of the philosophy of the game." The Montreal team wanted the game's immense connectivity mirrored outside of the fictional world, which is where cross-platform comes into play.


He added, "This whole cross-platform thing fits into that kind of philosophy; with the tablet [mobile] gaming, it's exactly the same. We tried to push some new asymmetrical gameplay aspects to the game that were not possible with PC and console gaming only."


So what's the ctOS app like?


The Watch Dogs app lets you "hack" into another person's game to essentially sabotage their route across a map. Like all the other multiplayer modes, if the other person accepts your invitation (and vice versa) you can begin the match.


With the ctOS app, your opponent has to race through four checkpoints within a time limit while it's your job to hack steam pipes, traffic lights, bridges and more to make sure they crash and burn.


Watch Dogs


You'll be playing as a handy little helicopter that you drag across the screen to follow your opponent - which also shows up on their screen with its searchlights beaming down on the driver. You can also call out police cars and SWAT vans to chase and intercept the other player depending on how many points you've racked up, though if you've run out of points, you can keep your beam trained on the car to keep causing damage. If your hacking is successful and the other player dies, the game keeps going with the driver spawning again until time is up and they lose, or they make it through the checkpoints and you lose.


What makes it different?


The game sounds simple but was pretty stress-inducing (and really fun) on both sides. Therriault told me that being an "omni-God person" present in someone else's game brings a new, challenging perspective, which I definitely experienced and enjoyed.


I didn't think playing on a tablet would be as rewarding or difficult but when I was the hacker, I had to constantly, and quickly, anticipate which object to hack because there were multiple ways my opponent could avoid my traps and gain health.


It's also great that there's the option to play with someone on PC, PS3, Xbox 360, Xbox One, PS4 plus the Wii U in the fall - meaning the player pool is wide open and you can game with whichever friend you want.


Watch Dogs


The simple interface is to be expected because you're playing on a mobile device but it feels like you're really having an effect on your opponent; seeing the cop cars pile in, the driver twisting and turning to escape, making sure your helicopter is hovering perfectly - all of it adds up to create a genuinely fun mobile experience. Other cross-platform apps kind of pale in comparison next to it.


The mass availability of the app, which will be free on iOS, Android mobile devices and the Kindle Fire HD, and the wide player pool is certainly appealing as well, making Ubisoft's ambitious goals to be the ultimate next-gen game seem actually possible.


The main campaign will take around 30-40 hours; with the five multiplayer modes (Intrusion, Decryption, Tailing, Racing and Free Roam) plus the mini-games (Chess, Drinking Game, Shell Game NVZN) and the Digital Trips (Spider Tank and Madness), there will definitely be over a hundred hours of gameplay. With the tablet and phone app, you can probably tack on even more hours.


There will probably be more multiplayer modes coming out in the future if the current ones do well. According to Therriault it's "too soon to tell" but he says that Ubisoft will keep its ears to the ground and for now "the multiplayer package now is a nice starting point and we're going to see how it goes after that."