Showmax, the streaming service launched my MultiChoice, has greatly improved since it first arrived. Considered South Africa's gateway to HBO and a variety of local content, the platform is upping its game with a new service, Showmax Pro.
Planned to roll-out across Sub-Saharan Africa, Showmax Pro kicks off their launch in Kenya and Nigeria this week, before including other countries over the next 6-8 weeks.
Sport, music and news
Showmax Pro will include the existing Showmax entertainment service and add on music channels, news and live sport streaming from SuperSport.
The new features include all Premier League, Serie A, La Liga and PSL games, and a wide range of live sport events including IAAF Athletics, professional boxing and the world's biggest marathons.
These additions are a huge drawcard for the platform because live sport has been a struggle for those without the full DStv package, and a big reason why many have kept it.
Those clutching on to their DStv subscription because of soccer can finally say goodbye to the full package and opt for Showmax Pro.
The music additions aren't quite as exciting or enticing as the sport, as the two channels added are quite niche. Trace Urban and Trace Gospel were likely picked for their appeal in this region, however, it's unlikely many would switch to Pro just for this benefit.
News is another great add on but not one that would draw users exclusively. The channels: Africa News, Euronews and Newzroom Afrika are a mix of both local and international channels.
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Price
Currently, Showmax has only released pricing for their launch in Nigeria and Kenya.
Costs may change for South Africa, doing a direct conversion gives some insight into what is to be expected.
Showmax in Kenya costs KSh 760 a month which equates to around R122. This is more than R99 paid by South Africans.
Nigeria's cost is similar, NGN 2900 equates to around R129.
Showmax have priced their Pro service at KSh 2100 (R338) and NGN 6300 (R280).
It's hard to tell from this exactly where the price point could land in South African. There are specific factors in our market which would affect pricing decisions, however, it appears it could double the current cost. This is still affordable in comparison to DStv.
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