While Facebook is a booming home for video content, be it Vox infographics or time-lapsed Tasty recipes, the social media company isn't content with just hosting video - it wants to start putting out some of its own.
It appears that Facebook is in the market to license out original video content for its site, with its interested ranging anywhere from scripted shows to game competitions to possibly even sports, according to Recode.
Though Facebook's recent push for video content included signing companies like Vox Media to produce live content exclusively for the site, the social media group is looking to bring more specialized entertainment to its Video tab.
"Our goal is to kickstart an ecosystem of partner content for the tab," says Ricky Van Veen, who recently joined Facebook to lead its original content efforts, "so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook."
20th Century Facebook presents....?
Considering that signing up for a Facebook account is free - and that the site has a stingy policy towards ads - it's unclear what the monetization incentive will be for partners of Facebook's original video venture.
Sports broadcasts, for instance, are extremely cagey about licensing out games without some kind of major return-on-investment, and usually a few hundred thousand 'likes' won't cut it.
Also uncertain is who the target demographic will be, considering that the site has over a billion active daily users from all over the world who we imagine have different tastes and native languages.
Facebook's next step certainly creates more questions than answers, though we hope the company takes a note from Netflix and brings quality programming instead of cheaper sharebait like YouTube's 'premium' prank shows.
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