Amazon Prime Video and Netflix are already providing competition to traditional TV, and now it seems they are also stealing yet more top talent away from television networks.
One of US television's biggest showrunners - David E Kelley - was promoting his latest offering, Goliath for Amazon at the TCA, and waxing lyrical about the joys of a binge watching audience and the lack of commercial breaks when he was asked if he could go back to networks.
"I don't think so!" he replied.
Pilot season
Goliath is an anomaly for Amazon in that it was picked up straight to series rather than going through the streaming giant's hugely popular 'Pilot season' where the audience votes help make the decision on what is picked up.
However, Kelley would have been okay with going through this popularity contest, telling the conference that "you shouldn't be doing it in the first place" if the audience wasn't interested in your wares.
"At the end of the day you've got to bet on yourself," he concluded, ahead of Goliath's release in its totality and ready for your binge-watching pleasure in October.
Amazon also showed off another of its standout hits, with Man in the High Castle arriving back for its second season this year.
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