Amidst the seeming chaos of social media, brands need the ability to discover valuable social media content, the metrics and visualize it. At the same time they need to build and launch campaigns, collect all the data, and use it in CRM and marketing platforms. It’s a tall order and one which few companies can offer. Livefyre, Offerpop and Spredfast (Mass Relevance) are players in… Read More http://ift.tt/26SR4ig
Wednesday, 4 May 2016
Scott McNealy’s Wayin acquires UK marketing platform EngageSciences
Amidst the seeming chaos of social media, brands need the ability to discover valuable social media content, the metrics and visualize it. At the same time they need to build and launch campaigns, collect all the data, and use it in CRM and marketing platforms. It’s a tall order and one which few companies can offer. Livefyre, Offerpop and Spredfast (Mass Relevance) are players in… Read More http://ift.tt/26SR4ig
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