Opera looks to be throwing the ad industry a bit of a bone on the ad-blocking front by saying it wants to work with the IAB on a standardization effort around so-called Lean ads, perhaps with a view to whitelisting these ads in future. Read More http://ift.tt/1rujzTf
Wednesday, 4 May 2016
Opera backs IAB’s ‘Lean’ effort to make ads less annoying — with caveats
Opera looks to be throwing the ad industry a bit of a bone on the ad-blocking front by saying it wants to work with the IAB on a standardization effort around so-called Lean ads, perhaps with a view to whitelisting these ads in future. Read More http://ift.tt/1rujzTf
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