![Snapchat On Demand Geofilter](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_srovutJAapQ3Mzl4ZcMFismXHUF3N0MmrlpukuF4EZYJ0915Jt3SkoJeXK-XdZk1m4BmymZmPqfA=s0-d)
Yesterday Snapchat opened up a new revenue stream in the form of on-demand geofilters. The new on-demand geofilters let anyone pay Snapchat to create and distribute a custom filter in a specific area for a set time. We wanted to see how quick and easy it was to launch a custom filter, so we decided to create one at TechCrunch HQ in San Francisco. Here’s what the process was like.
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