DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. Considering DataXu is reportedly valued at $1 billion+, it’s not a massive stake but it is a strategic one: Sky plans to use… Read More http://ift.tt/1QnGib4
Monday, 25 January 2016
DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech
DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. Considering DataXu is reportedly valued at $1 billion+, it’s not a massive stake but it is a strategic one: Sky plans to use… Read More http://ift.tt/1QnGib4
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