Maybe the competition got too hot, or maybe costs were simply too high, but no matter what the reason, rumor has it that HTC's smartwatch is no more.
The company has been rumored all year to be developing its own Android Wear smartwatch, but now those plans have been canned, according to Pocket-lint.
The site's sources said the HTC smartwatch - which apparently won't be called the HTC One Wear, since it doesn't exist - is cancelled "for the time being," citing no one reason in particular.
However the sources said "rising costs and a lack of wow factor" played a part in the One Wear's cancellation.
Dust in the watch
The HTC smartwatch rumors really began in earnest when the company itself said it was working on a wearable to be released in 2014.
We've caught glimpses of the watch here and there, but there's been little concrete information, and now it appears we may know why.
Competition in the smartwatch arena is indeed heating up, with companies including Samsung, Motorola, LG, Asus, Sony, and others all trying their hands at building a wearable people actually want.
But it's really Apple's mysterious iWatch - believed to be scheduled to arrive during the company's September 9 event - that may shape the smartwatch's future.
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