Xbox One price cut means it's now cheaper than the PS4

Much sooner than we expected, Microsoft has cut the price of the Xbox One again, bringing it below the cost of the PS4.

The console sans Kinect now costs £329.99 over on the Microsoft Store, and the new price is already being honoured by third party retailers including Amazon, which is actually offering a white console and a copy of Sunset Overdrive.

The £20 price cut means the Xbox One is now cheaper than the PS4 in the UK, which currently costs £349.99.

Microsoft told TechRadar that it's putting together an official statement on the matter, so hold tight.

• Time to jump onboard? Check out our Xbox One review

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