Tired of seeing posts on Facebook telling you to "click to see more"? Well so is Facebook apparently and now it's attempting to minimize how often these spammy clickbait headlines show up in everyone's news feeds.
The social network announced it's updating the news feed to minimalize clickbaiting, or headlines that suggest users to "CLICK to find out" and "You'll NEVER believe."
From now on pages that get a lot of clicks won't simply rise to the top. Rather posts that users spend an appreciable amount of time spend reading away from Facebook will be given greater presence.
In turn the social network hopes these richer stories will encourage more engagement and conversations.
Spam-a-lot
On the flipside if users click though to a story and flip right back to their news feed, Facebook will deem these posts as clickbait and reduce their visibility on the website.
Facebook noted it's making this change in an effort to please its user base. Supposedly the results of a Facebook survey discovered 80% of users wanted headlines that would help inform them about the story before actually clicking though.
Links please
Facebook also announced a second news feed update focused on making sure posts with an included link in the text are promoted on the news feed over links buried in photo captions.
Facebook claims that embedded links are simply easier for mobile devices users to tap on.
Ultimately both these changes will be more important to social media managers, which will have to change up their sharing strategies. Otherwise we can all rejoice that we will see far fewer headlines that read "you'll never guess what happened next" or "the truth may surprise you."
- We dive into the origins of Facebook spam and how to stop it
http://ift.tt/1pamJrL
No comments:
Post a Comment