Unlike England, Sony actually turned up to this year's World Cup to do something useful: shoot the action in 4K.
Unfortunately for the general public, filming in 4K has so far only been a test to make sure that we will actually be to film live sports in Ultra HD going forward. But you can now see what the World Cup looks like in 4K, thanks to a little roadshow Sony is doing.
According to What HiFi and HDTVtest there are select stores dotted around the UK that will be showing footage from the World Cup in 4K and on Sony's Bravia X9 television. Which just happens to be the official 4K TV for the World Cup.
Don't get too excited, though. What is being shown off is a clip reel of content that will be highlights from 11 select games from the World Cup, with each clip around 2 minutes long.
If this isn't enough 4K action for you, Sony will be releasing an official 4K film of the tournament later in the year.
The list of stores that will begin showing the World Cup in 4K are:
- London: Harrod's; John Lewis (Oxford Street); Brent Cross Currys; Staples Corner Currys; John Lewis Westfield Stratford City; John Lewis Peter Jones; Selfridges; and Croydon Currys
- East Anglia: West Thurrock Megastore Currys; John Lewis Bluewater; and John Lewis Norwich
- East Midlands: Leicester Megastore Currys; Fosse Park Curry, Leicester
- North East: Teesside Park Megastore Currys; Fenwick's (Newcastle)
- North West: John Lewis Cheadle and Oldham Megastore Currys
- South and South East: Guildford Currys; John Lewis Southampton; Southampton Hedge End Megastore Currys
- Wales: Swansea Megastore Currys
- West Midlands: Coventry Megastore Currys and Birmingham Wednesbury Megastore Currys
- Yorkshire: Leeds Birstall Megastore Currys
This is how Sony is filming the World Cup in 4K
http://ift.tt/1m4G4TN
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