Thursday 9 February 2023

Netflix password-sharing is looking more expensive than we realized

Netflix’s password-sharing limits have started rolling out in new regions, with New Zealand, Spain, Portugal, and Canada being the latest to face the new restrictions. Plus, it’s quietly hidden its rules in other countries.

The streaming giant has announced that its long-awaited (and much-hated) password-sharing rules are rolling out in countries outside of its South American testing grounds. Now, account holders in Canada, New Zealand, Spain, and Portugal will be asked to set a primary location for their household – and anyone not living at this location will find their access restricted, unless they pay up that is.

You see, Netflix will actually let you keep sharing your account with people you don’t live with - it just won’t be free. Based on currency conversion rates for its South American tests we thought the fee would be very reasonable at around $2.99 / £2.50 / AU$4 (significantly cheaper than Netflix’s most expensive $19.99 / £15.99 / AU$22.99 4K plan).

Unfortunately, the prices don’t seem to be quite as cheap as expected, with extra member costs being set at CA$7.99 a month in Canada, NZ$7.99 a month in New Zealand, €3.99 a month in Portugal, and €5.99 a month in Spain. Given these figures it seems more likely we’ll see the extra member cost be $7.99 / £7.99 / AU$7.99 in the US, UK, and Australia. This is still cheaper than the more premium subscription tiers, just not as good a deal as we had hoped.

Here's what each Netflix tier will grant you in Canada, New Zealand, Spain and Portugal (Image credit: Netflix)

Extra member fees are only available for Standard and Premium accounts, and paying them will allow you to add a sub-account that can support up to two people living at a different address to the main household. This sub-account will have its own profiles, recommendations, and login details. Standard accounts can have one sub-account (for two additional users), while Premium accounts can have two sub-accounts (for four additional users).

Thankfully for all you password sharers outside of these regions, you can keep splitting your Netflix account for free for a little longer, but you should see this latest announcement as the beginning of the end. We expect it won’t be long until every Netflix subscriber is subject to the same confusing rules as Canada, Spain, and the others; so make sure to finish binging that best Netflix show on your parent/friend/distant relative’s account while you can.

No more rules?

Speaking of confusing rules. Following Netflix’s recent debacle where it briefly outlined its new rules in an official FAQ, changed them, then reversed its changes almost immediately, the streamer has seemingly decided to hide the rules entirely.

If you visit the FAQ today you won't see any mention of having to visit the account’s main location once a month to maintain access, nor anything about needing to verify the account using a phone or email password. Instead, users in the US, UK, Australia, and others will be greeted by a short statement:

“A Netflix account is meant to be shared in one household (people who live in the same location as the account owner). People who are not in your household will need to sign up for their own account to watch Netflix.”

A screenshot showing the Netflix account sharing FAQ page as of 09/02/2022

This is the Netflix FAQ for account sharing on 09/02/2022 (Image credit: Future)

Those of you in Canada and the other countries with extra member rules will also see details about adding extra members, but that’s it.

We’ve reached out to Netflix to find out if this change is intentional, and if it still plans to use the household verification methods it outlined before – including using IP addresses and device data to monitor if users are really in the same household. When we hear back we’ll be sure to update you on everything we know.


If you’ve decided - understandably - that your time with Netflix is coming to an end, check out our picks for the best streaming services to see if there’s an alternative that floats your boat.  

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