Do you really need a 4K TV for Black Friday? Will the once-premium resolution has now become commonplace, even on 40-inch TV displays, there's something to be said for these cheap Cello HD screens, which have been discounted on Amazon as the Black Friday TV deals really get underway.
There are two Cello TVs seeing sharp discounts on Amazon right now, including the 40-inch Cello ZF0204 (down to just £259 after a £60 discount), which features a built-in DVD player for playing movies and boxsets. (Not in the UK? Scroll down for deals in your region).
There's also the 40-inch Cello ZBVD0204, down to £230 after a £70 discount, which ditches the DVD player (we're all on Netflix these days, aren't we?) but packs in three HDMI ports for connectivity options should you need them.
Both screens feature Full HD resolution, meaning you get a 1080p display rather than 4K Ultra HD. But when it comes to cheap TVs, it's often smarter to stick to lower resolutions – as the processor inside the display likely won't be powerful enough to output 4K impressively, or upscale from native HD to fill all those extra pixels. If you want good 4K images, you're going to need a 4K TV that does them justice.
Cello ZBVD0204 40-inch LED TV: £299 £230 at Amazon
This 40-inch TV makes do with Full HD resolution, but throws in Freeview HD and a handful of HDMI ports to compensate. You're also getting a 60Hz refresh rate, which isn't a guarantee at this price.
Cello ZF0204 40-inch LED TV: £319 £259 at Amazon
This 40-inch TV makes do with Full HD resolution, but throws in Freeview HD and a built-in DVD player to compensate. You're also getting a 60Hz refresh rate, which isn't a guarantee at this price.
True, Full HD at 40 inches makes these Cello TVs something of an outlier. These days, most 40-inch TVs support 4K as standard, and there are relatively few TV manufacturers offering this exact compromise – the benefits of a slightly larger screen for more visible images and text, but while sticking to a cheaper, lower resolution like Full HD.
Note, though, that these screens are graded 'F' for their energy class, so they won't be the most energy-efficient purchases out there – you'll likely need a pricier, higher-quality screen for that.
More Black Friday TV deals
More Black Friday deals
- Amazon: up to 45% off Echo, Kindle and more for Black Friday
- Adidas: half-price trainers, tees, tracksuits and exercise gear
- Asda: offers on Lego, Nintendo Switch and vacuums - plus in-store exclusives
- Argos: lowest-ever prices for the LG C1 OLED TV and stocking fillers from £6
- AO: OLED TVs from £799, up to £150 off Shark vacuums and appliance discounts
- Boots: 50% off fragrances, beauty and gift sets
- Currys: record low prices on OLED TVs, coffee machines and laptops
- Dell: save 35% off Inspiron, XPS and Alienware laptops
- eBay: get 20% off select clothing, electronics and homewares sellers
- Ebuyer: SSDs from £21.99, 44% off laptops and Razer gaming chairs for £279.99
- EE: get a free Xbox Series S with select phone contracts starting from £29
- Emma Sleep: up to 50% off mattresses in the biggest-ever sale for Black Friday
- Go Outdoors: 20% off clothing, camping gear and more for Black Friday
- JD Sports: trainers from Nike, Adidas and Puma at up to 50% off
- John Lewis: low prices on top electricals such as TVs, laptops and more with extended warranties
- Microsoft: save up to £450 on the Surface Pro 7
- Nectar: get 45% off any mattress and up to 30% off bedding
- Nike: thousands of trainers, t-shirts, tracksuits and hoodies reduced by up to 40%
- Ninja: £70 off Ninja food processors and air fryers in the Black Friday sale
- Nintendo Switch: get a Nintendo Switch with Animal Crossing New Horizons for £279
- Shark vacuums: up to £180 off cordless vacs in the Black Friday sale
- Simply Be: discounts of up to 50% on coats, jackets and cardigans
- Sky: Superfast broadband packages from £25, 50% off iPhone and Samsung plans
- Smyths Toys: early deals on Lego, Nerf and more
- Studio: up to 40% off electricals, Christmas decorations, furniture and appliances
- TVs: budget 4K smart TVs from only £159
- Very: great discounts on Apple products, including AirPods and MacBook Pro
- Wayfair: save on furniture, rugs, desks and lighting
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