Businesses all over the world are trying their best to get to the top of Google’s search results. A higher ranking means that your website will get more views which in turn leads to more products or services being sold. However, understanding how Google’s algorithms work can be a time consuming process and not everyone is an SEO expert.
To better understand how Google is making its search results more niche-specific, TechRadar Pro sat down with the Director of Searchmetrics’ Digital Strategies Group Björn Beth who filled us in on how these changes could spell the end for generic SEO and content tactics.
Björn Beth, Director of the Digital Strategies Group EMEA, at Searchmetrics
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