Sky has today announced that, as of some point in 2018, its premium Sky Q TV service will become available to customers without the need to install a satellite dish first.
The new Sky Q option will provide all of its content over a broadband connection instead, further highlighting both Sky Q's web-connected smarts, and the changing nature of TV viewing habits. If ever there was a sign that we're moving away from cable TV to a streaming-only world, this is probably it, with the Sky Q hardware following in the footsteps of Sky's Now TV box.
It's a particularly interesting move given the UK housing market. With an increasingly large portion of the population renting, getting permission for the installation of a satellite dish from a landlord can be difficult, while short-term tenancies sometimes make an installation more hassle than it's worth. A broadband-only service will be far more flexible and mobile in this regard - though don't be surprised if its Sky Broadband customers who first (perhaps even exclusively) get access to this service.
Sky's the limit
In addition, Sky ha also announced that it's launching a new "My Sky" app. It'll let customers check their bills, broadband speeds and get customer services support, along with How-To videos and articles.
"This year is about giving our customers even more quality, choice and value," said Stephen van Rooyen, Sky UK’s Chief Executive.
"We’re planning to launch our Sky TV service without the need for a satellite dish for the very first time, giving millions more homes the chance to enjoy TV with Sky Q. We are continuing to build our European TV production studio, with 100 original series going into production. And with innovations like the My Sky app, we are finding new ways to make our customers’ lives simpler.”
Sky Q is now in 600,000 UK homes, with Sky claiming its users watch 10% more TV compared to those using their last-generation Sky+ boxes. We're still waiting on the launch of the Sky Q voice search feature however, which was teased when the box was first announced at the end of 2015. It's now set to launch some time this year.
- Sky Q review - the best set top box on the market right now?
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