Samsung has announced that it will be offering a ten-year screen burn warranty for its Quantum Dot TVs.
The announcement means that should your panel suffer from burn-in or image retention, even if it's nine ears and 360 days old, then Samsung will repair it.
There's just one small problem: quantum dot TVs have never suffered from burn-in. So just what is Samsung's new warranty all about?
The age of plasma
Burn-in used to be a much bigger problem when plasma TVs were more popular. Any images that remained in a fixed position on the screen would over time become retained 'burned in' to the panel, and would then be permanently visible.
Typically this would be a problem when watching any channel that displays a small logo in the top left or right of the screen. Watch that channel for long enough and the logo would then be visible when watching other channels, albeit faintly.
The problem also meant that many warned of not using plasma screens for gaming, due to the way most games' user interfaces were at risk of burn-in.
Plasma may have declined in popularity in recent years, but as OLED screens slowly enter the mainstream, the problem of burn-in is returning once more.
OLED is bringing burn-in back
Samsung doesn't make OLED televisions though, and it has been quite vocal in its preference for quantum dot panel technology, which as well as being cheaper and easier to produce, doesn't suffer from burn-in.
So its new warranty, which proudly boasts about protecting your expensive television from a problem that it won't have, would appear to be all about sticking it to the OLED-producing likes of LG and Panasonic.
We don't expect Samsung to have to replace a single television as a result of its new warranty, but its announcement is an interesting way of advertising the benefits of its chosen display technology.
- Check out how Samsung's sets measure up against our best TVs of 2016
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